Tag Archives: athletics
Make it Personal
Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]
Customer Service Goes Beyond the Name Tag
Customer service can sometimes be a touchy subject. Everyone wants to provide a high level of service to the people they call their customers. Everyone wants theirs fans to have a great time and get what they want, but often times just below the surface there’s more to it than that. Many organizations say they […]
Mission, Vision, Values, Goals
I believe that mission, vision, values and goals are critical to the success of an organization. The day-to-day procedures are important, but ought not to be without a compass of direction and end goals. Even if those end goals are lofty and years ahead of where you are now, your organization will be feel lost […]
Selling Memorabilia through an Online Auction
One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]
Football 101 Examples
After my last post generated some good interest, I wanted to share a few examples of various programs who already host their own “Football 101” event. This is nowhere close to being an exhaustive list, nor do I necessarily endorse any of these events, however these links are just meant to serve as examples of […]
Job Descriptions
Have you ever thought about what your job description really says? Does it accurately reflect the work that you do and the value you provide? Certainly it takes some time to get acclimated to a new job and after a few months you are probably set in what your role is and how you make […]
Athletics Equipment Manager Part 4 of 4
If this is your first time reading this blog, you might want to check out part 1, part 2 and part 3. This post will pick up where part 3 left off. I started my professional experience at the University of Notre Dame in July 2007 under the title of Assistant Equipment Manager. In that […]
Athletics Equipment Manager Part 3
If this is your first time here, welcome. Before reading on, you might want to check out the two equipment manager posts leading up to this one, Part 1 and Part 2. This post will pick up where the last one left off, around the time I left the San Francisco 49ers and moved to […]
Athletics Equipment Manager Part 2
The previous post, Athletics Equipment Manager Part 1, didn’t actually talk much about athletics or sports equipment nor equipment services. It did give a pretty basic outline of what did eventually lead me into athletics as a career, primarily as an athletics equipment manager at first. My time as a student manager of athletics intrigued […]
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