Category Social Media

Make Your Mailing List Easy to Find

October 20, 2013 · by · in Revenue, Social Media, Sports Marketing

Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]

Make it Personal

October 19, 2013 · by · in Entertainment, Social Media, Sports Marketing

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]

LinkedIn for Sports Business

October 16, 2013 · by · in Social Media

LinkedIn is the “world’s largest professional network” and is a great place to make professional connections with other people who seek to do the same. It is a website that has grown significantly over the last few years and is increasingly becoming a central media source for news and information. What really makes LinkedIn unique […]

How do you monetize social media?

February 1, 2013 · by · in Social Media · 4 Comments

That question seems to be all the rage these days, doesn’t it? How do you use these newly adopted social tools to assist in meeting your financial goals? Well, one of the (many) principles I try to live by goes like this – “the answer only matters if you are asking the right question.” I’m […]

Sports Media Content

January 17, 2013 · by · in Entertainment, Social Media

Creating great content is all the rage now for anyone involved in social media trying to connect more people with their product and brand. So what does this mean and how did we get here? Great media content is not a new concept. Let’s use TV as an example since it has been around longer […]

Communications

September 12, 2012 · by · in Communications, Social Media

When the term sports communications comes up, a few things come to mind: ESPN, Yahoo! Sports, other sport-centric websites, or even the stuff SIDs (sports information directors) do.  These though are not what I’m referring to…I am referring to all the other communication that has to happen for an organization to operate efficiently.  Emails, meetings, […]

Sports Social Media

September 5, 2012 · by · in Social Media

So everyone you know of is talking about social media and you’re just trying to figure it out like everyone else.  Twitter and Facebook are the big two, Google+ has has some neat features.  Pinterest is growing in popularity and what happened to MySpace?  The very nature of social media is suggested in the name, […]