Category Sports Marketing

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Writing an Effective Creative Brief – Guest Post

Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]

Why Live Sports are Better than on TV

There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]

Post-Season Baseball

This is my favorite time of the year for watching baseball. After a long summer at the ballpark, football was a welcome distraction in August and September. Now that the initial excitement of the football season starting up has worn off a little bit, the anticipation of baseball playoffs is among us. The weather is […]

What do you LOVE about sports?

Have you ever asked yourself that question? Have you debated the value of sport in society with your friends? By this I mean more than how your favorite player is doing or how your fantasy team is stacking up. Think about it…seriously. I’ll wait. As sports executives and professionals, we see a very different side […]

Publish or Perish!

This is probably one of the most common phrases heard around people who make a living writing or by publishing research.  Having just recently graduated from graduate school, the phrase is an everyday reminder to assistant or associate professors trying to make tenure – keep plugging along and cranking out the research papers or you’ll […]