Category Sports Marketing

How to Sell Out

Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]

Suspense

I’m sitting here writing this blog as I am my wife is watching the Bachelor and I must say one thing they do really well is build suspense (well actually this was last night since I’m posting this on a Tuesday). The entire show is built on suspense. They keep teasing you with little clips […]

#SportsConf 2015

If you didn’t know about this event, you should really check it out. Put on by Hashtag Sports, a curator of sports business technology content, #SportsConf 2015 was a two day event that brought together the digital sports community through interviews conducted over Google Hangouts. They did this last year and obviously had so much […]

Community: My Perspective on Seattle’s “12’s”

I must say that it was pretty cool to live in near a city whose team went to the Super Bowl. Twice. Yes, I’m referring to the Seattle Seahawks who went to Super Bowl XLVIII and WON and Super Bowl XLIX and lost. I didn’t write about this last year, but never underestimate the power […]

The Five Senses: Product Enhancement and Development

Ideas can be a tricky thing in a work place. Have you ever found yourself in a situation where you think you’ve got the best idea ever? One that is SURE to save your company, business or team? An idea or new way of doing something that is so revolutionary that you can’t believe no […]

Sport CRM – Customer Relationship Management

If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]

Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts

Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]