This site is currently under construction! More updates will be coming soon. -BILL Updated 7-8-2019

One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]

How are your manners? Sure we could all probably improve in one area or another or certainly in one situation or another. So how often do you say “thank you?” Think about everything you ask for and considering offering words of gratitude for your fans, customers and followers. In the quest for influence, until we […]

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]

Have you ever thought of joining a professional association/body/organization? What made you think of doing that? Did you join? Most of these organizations do come with some sort of price tag, so maybe you decided not to because of the financial cost or time commitment involved with signing up and driving out to the meetings […]

Are you looking for ways to increase corporate sponsorship revenue? Well take a look at this example from Oregon State University with their Baseball “Diamond” Giveaway. I thought this particular promotion was worth noting for three reasons: – Social Media integration. In order to view and sign-up for the promotion, you’d have to be a […]