Monthly Archives: November 2013

Sportsmanship

Sportsmanship. Don’t you love it? After watching most of the football games this weekend, I got to thinking about the meaning of sportsmanship in sports. Thinking about being a great opponent regardless of the score and congratulating your foe, being a great teammate regardless of yours or other’s mistakes, and being truly appreciative of the […]

Team versus Program – A Sports Marketing Approach

When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]

Happy Thanksgiving

To my readers in the US, Happy Thanksgiving! I am thankful for all of the readers here on Bill’s Sports Business Blog, regardless of where you live. See you tomorrow, right here, on Bill’s Sports Business Blog! Go Forth!

Experiential Marketing

Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]

The Definition of Sport

According to Mirriam-Webster, the definition of sport is “a contest or game in which people do certain physical activities according to a specific set of rules and compete against each other.” Pretty good right? Welp, my job is done here – we’ve successfully defined sport and can now end the debate on anything that isn’t […]

The Concept of the Drip

I’ve been writing this blog on a daily basis since about the beginning of October on topics relating to sports business and hope you have found what I have written useful. Although I was writing fairly long posts at the beginning of last month, I must admit that it has become quite difficult to come […]

More Lessons from Monster Jam

I wrote about my experience at Monster Jam earlier this year and after watching today’s 2014 preview show earlier on television today thought I would bring up a few lessons learned from another sport entity. In the post earlier this year on Monster Jam I focused on how well that experience appeals to the five […]

On Leadership

A great leader knows where they are going before they set out on the road. They start with dreams, vision, and goals. They communicate then delegate. They start with the big stuff before they delegate out responsibilities. Know where you are going before you get on the road. Go Forth!

Street to Seat Marketing

I heard this term for the first time last week and again today – does your marketing take care of your fans from the “street” to their “seat”? Does your marketing promote the same message from their first awareness of your organization all the way through the buying process, continuing through the game experience, including […]

S.M.A.R.T. Goals

I thought this would be a good reminder about goal setting…goals are: S – Specific M – Measurable A – Attainable R – Realistic T – Time-bound Keep this acronym in mind the next time you are thinking about goals Go Forth!