Monthly Archives: November 2013

On Leadership

A great leader knows where they are going before they set out on the road. They start with dreams, vision, and goals. They communicate then delegate. They start with the big stuff before they delegate out responsibilities. Know where you are going before you get on the road. Go Forth!

Street to Seat Marketing

I heard this term for the first time last week and again today – does your marketing take care of your fans from the “street” to their “seat”? Does your marketing promote the same message from their first awareness of your organization all the way through the buying process, continuing through the game experience, including […]

S.M.A.R.T. Goals

I thought this would be a good reminder about goal setting…goals are: S – Specific M – Measurable A – Attainable R – Realistic T – Time-bound Keep this acronym in mind the next time you are thinking about goals Go Forth!

Who are your customers and why are they going to give you money?

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]

Mobile Apps for Sports

How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]

Legal Aspects of Sport

I wrote about sports law last year, but thought I’d share a few more points on this subject, especially considering a few of the recent news headlines discussing the intersection of sports and the law. The first example of the intersection of sports and the law is the case involving former UCLA basketball player Ed […]