Category College Sports

Bill’s Sports Business Blog

This site is currently under construction! More updates will be coming soon. -BILL Updated 7-8-2019

Selling Memorabilia through an Online Auction

One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]

On Gratitude and Saying “Thank You”

How are your manners? Sure we could all probably improve in one area or another or certainly in one situation or another. So how often do you say “thank you?” Think about everything you ask for and considering offering words of gratitude for your fans, customers and followers. In the quest for influence, until we […]

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Writing an Effective Creative Brief – Guest Post

Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]

Job Descriptions

Have you ever thought about what your job description really says? Does it accurately reflect the work that you do and the value you provide? Certainly it takes some time to get acclimated to a new job and after a few months you are probably set in what your role is and how you make […]

The Beginning

Hello!  And welcome to Bill’s Sports Business Blog!  On this blog I will discussing topics and issues pertinent to sports business, particularly as they relate to intercollegiate athletics.  I have a list of topics about a page long, so hopefully that will keep me busy and challenged and you, the reader, interested.  As someone who […]