Category External Operations

Selling Memorabilia through an Online Auction

One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]

Football 101 Examples

After my last post generated some good interest, I wanted to share a few examples of various programs who already host their own “Football 101” event. This is nowhere close to being an exhaustive list, nor do I necessarily endorse any of these events, however these links are just meant to serve as examples of […]

Why Marketing Means Lifelong Learning

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]

Referee and Coaching Clinic – Hornets and Mavericks

Before today’s post, I’d like to take a moment of prayer in regards to the situation in Boston this week. May those injured find peace in God’s healing grace. I received this email last week from the New Orleans hornets and thought it was well worth sharing. The Hornets transformed a routine visit from a […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]