Category External Operations
Liberal Arts
Sociology. Psychology. Theology. Literature. Philosophy. These are noble pursuits of education and thinking and all contribute to our understanding of people and the systems they create. These fields of study help us understand the how and why of the way things are, each from its own perspective. Sometimes liberal arts degrees have a bad reputation […]
Systems
Systems are only as good as the people that use them. But systems are how things scale and grow and create new opportunity. Something I think about every time I get in a car and drive is how transportation systems work in our society. Street lights, stop signs, lane lines, off ramps – all these […]
How to Sell Out
Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]
Fan Experience: Food
Sell out the game by offering great food that people actually want to eat.
Product Placement in Sports
Today my wife and I went to one of the local shopping malls to pick up a few items and on our way out, took notice of all the busy lines at the several quick-service restaurants around. (QSR’s as we call them in the biz.) Well, they were all busy but one – the Burger […]
On Working in Sports
One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]
Money, Trust, Referral
Customers pay in three ways: Money, Trust, Referral That’s it. That’s how they pay. Here’s a bit more of an explanation. Money Sure – this is an easy one. Sales. Customers give you money for what it is that you give or do for them. Whether it be service, products, or experience, when a customer […]
Peak on Peak
How do you organize your event marketing? How do you choose the dates for your theme nights? If resources are low and budgets are tight, how can you make the best of what you have? I don’t have a complete, perfect answer, but the principle of peak on peak could offer some help. Peak on […]
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