Monthly Archives: October 2013

On Live Sports and Media Training

There isn’t any other form of programming that provides as much live entertainment as sport. Sports programming makes up more opportunity for a live audience than any other type of program and has better ratings than any other type of programming occurring on a regular basis. And this is especially true during post-season types of […]

Be Clear About the Difference

Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]

What’s the Story They’re Telling Themselves?

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]

Tell Stories

Athletes are people. People tell stories. What stories are you telling? Are your athletes telling? Go Forth!

Goals for Bill’s Sports Business Blog

The purpose and goals of Bill’s Sports Business Blog are these: – An intellectual journey into the world of sports business – Tactics and strategy to get work done and to do better work – To provide value, motivation, and insight for readers of Bill’s Sports Business Blog These are the goals I will pursue […]

Sport Facility Connectivity

We are in the middle of a digital age that is increasing our demand for connectivity in public. That much is clear. For sport administrators though, this can pose several problems. The first of which are the costs associated with upgrading facilities to support connectivity for the size of the venue. To solve this problem, […]