Three Types of Problems
People have three types of problems – internal, external and philosophical. Writers, screenwriters, novelists and story tellers use the framework of these three problems to develop their characters. The characters in stories are often complex and that’s what makes them more relatable to the audience. The more the characters seem like us, the more likely […]
How to Sell Out
Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]
How big a part of your game day experience is the marching band? Do you have a marching band? If your program does not have a marching band, do everything you can to figure out and get a band put together. I’ll go into further detail below about the relationship between your athletics program and […]
Be Clear About the Difference
Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]
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