Category Entertainment

How to Sell Out

Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]

Marching Band

How big a part of your game day experience is the marching band? Do you have a marching band? If your program does not have a marching band, do everything you can to figure out and get a band put together. I’ll go into further detail below about the relationship between your athletics program and […]

Be Clear About the Difference

Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]

Make it Personal

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]

Sports Media Content

Creating great content is all the rage now for anyone involved in social media trying to connect more people with their product and brand. So what does this mean and how did we get here? Great media content is not a new concept. Let’s use TV as an example since it has been around longer […]

Sport Marketing and Entertainment Lessons from Monster Jam

Last weekend I attended the Monster Jam show which got me thinking about fan experience and entertainment. How well do you entertain your fans? What other elements have you integrated into your pre-game, time out calls, half-time, and post-game elements of a game experience. Do people like what you’re doing? How do you know? Have […]