Category Revenue
12 Favorite Books and One Thing I Learned from Each
1-Wrestling Sturbridge by Rich Wallace This was the first book that I remember actually reading, actually finishing, and actually really enjoying. It was about the struggle of growing up and figuring things out. I liked that it was a life metaphor revolving around sports and middle school. 2-Good to Great, Jim Collins I learned about […]
Fan Experience: Food
Sell out the game by offering great food that people actually want to eat.
Ticket Analytics
Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]
Game Watch Party
Ever heard of a game watch party? Sure you have! You go to your friends house or they come over to yours at least once a week to watch a game or two, so why not have your fans over for a game watch party at your sports venue? On an off night or especially […]
GUEST POST: The Power of Sport and the Role of Sports Memorabilia
This is a guest post from Isabelle Riley, a copywriter working for HT Framing & Memorabilia. Sport is about as old as human interaction itself. We have always measured ourselves and each other through physical competition. It’s a distraction as well as an end. Today, we have raised sport up to a refined and lucrative […]
Make Your Mailing List Easy to Find
Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]
Selling Memorabilia through an Online Auction
One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]
Sport Monetization
Are you looking for ways to increase corporate sponsorship revenue? Well take a look at this example from Oregon State University with their Baseball “Diamond” Giveaway. I thought this particular promotion was worth noting for three reasons: – Social Media integration. In order to view and sign-up for the promotion, you’d have to be a […]
Football 101 Examples
After my last post generated some good interest, I wanted to share a few examples of various programs who already host their own “Football 101” event. This is nowhere close to being an exhaustive list, nor do I necessarily endorse any of these events, however these links are just meant to serve as examples of […]
Football 101
“Football 101” events are another revenue idea that seem to have some great potential in the marketplace. A Football 101 event is a typically a summer event focused on teaching the game of football to fans in a relaxed atmosphere, coached by the staff of the football team. (This could also apply to other sports […]
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