Monthly Archives: December 2013

Sport Customer service – Dealing with Difficulty

I deal with difficulty daily. I solve problems and make things happen, but it often isn’t easy. That’s pretty much what customer service is – dealing with difficulty and problem solving. The thing that makes customer service so difficult, including sport customer service, are the emotions that are involved. You and I both have different […]

Christmas Sponsorship Activation

I haven’t shared any videos on Bill’s Sports Business Blog yet, but this one is definitely worth sharing. After watching this video, consider the impact you have on your fans each and every day of the year, especially during your season. Now consider how you can do a Christmas sponsorship activation like this for your […]

Mission

Are you actually on a mission? Or are you just saying you are? What does it mean to be on a mission? Do you have a mission statement? Do you tell people what it is that you stand for, what you represent, and what your purpose is? Mission is important but it’s even more important […]

Do the Little Things Right

That’s a pretty good way to go right? Isn’t that what coaches teach their athletes? Do the little things right? Fully extend on that particular lift. Cut all the way through to the left on that one gap. Make sure you get all the way to this spot on the floor before you make your […]

Ticket Analytics

Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]

Leadership in Sport

Leadership is different than management. I recently read something that basically defined management as the adjustment and fine-tuning of what you did yesterday for better efficiency today, which won’t be as good as tomorrow. Basically a machine trying to do more with less for lower costs. That’s not leadership. It’s more personal. Leadership takes us […]