Monthly Archives: December 2013
Christmas Sponsorship Activation
I haven’t shared any videos on Bill’s Sports Business Blog yet, but this one is definitely worth sharing. After watching this video, consider the impact you have on your fans each and every day of the year, especially during your season. Now consider how you can do a Christmas sponsorship activation like this for your […]
Mission
Are you actually on a mission? Or are you just saying you are? What does it mean to be on a mission? Do you have a mission statement? Do you tell people what it is that you stand for, what you represent, and what your purpose is? Mission is important but it’s even more important […]
Do the Little Things Right
That’s a pretty good way to go right? Isn’t that what coaches teach their athletes? Do the little things right? Fully extend on that particular lift. Cut all the way through to the left on that one gap. Make sure you get all the way to this spot on the floor before you make your […]
Ticket Analytics
Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]
College Football Bowl Games
I received this email the other day with the subject line “Bowl Games: Better In Person” reminding me to buy tickets for my college football team’s bowl game (and that bowl games are better in person). As I’ve mentioned before, I am subscribed to more email newsletters than I can count, so it takes something […]
Leadership in Sport
Leadership is different than management. I recently read something that basically defined management as the adjustment and fine-tuning of what you did yesterday for better efficiency today, which won’t be as good as tomorrow. Basically a machine trying to do more with less for lower costs. That’s not leadership. It’s more personal. Leadership takes us […]
GUEST POST: Evolution of Sporting Material
The following is a gust post from J Mike Walbert, an athlete whose passion is sports team merchandise. You can follow him on Twitter or check out his employer, Red Raider Outfitter. Remember the 90’s when sporting apparel was merely cotton T-shirts and sweatpants? Cotton was the most favored material because it absorbed sweat and […]
Product Placement in Sports
Today my wife and I went to one of the local shopping malls to pick up a few items and on our way out, took notice of all the busy lines at the several quick-service restaurants around. (QSR’s as we call them in the biz.) Well, they were all busy but one – the Burger […]
On Working in Sports
One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]
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