Monthly Archives: December 2013

GUEST POST: Evolution of Sporting Material

The following is a gust post from J Mike Walbert, an athlete whose passion is sports team merchandise. You can follow him on Twitter or check out his employer, Red Raider Outfitter. Remember the 90’s when sporting apparel was merely cotton T-shirts and sweatpants? Cotton was the most favored material because it absorbed sweat and […]

Product Placement in Sports

Today my wife and I went to one of the local shopping malls to pick up a few items and on our way out, took notice of all the busy lines at the several quick-service restaurants around. (QSR’s as we call them in the biz.) Well, they were all busy but one – the Burger […]

On Working in Sports

One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]

Money, Trust, Referral

Customers pay in three ways: Money, Trust, Referral That’s it. That’s how they pay. Here’s a bit more of an explanation. Money Sure – this is an easy one. Sales. Customers give you money for what it is that you give or do for them. Whether it be service, products, or experience, when a customer […]

The 100th Post

Today is my 100th post! Hooray! I started this blog in June of 2012 as a way to start a discussion about sports business from the perspective of someone relatively new in the field, but certainly not fresh. Including the time I spent in college, I’ve worked in sports business for 10 years now (7 […]

The Post-Season

One of my favorite times of year, and probably that of many sports fans, is the post-season. The time of year when your team’s hard work all comes down to 9 more innings, 40 or 90 more minutes, 5 more sets, or a few match points. This is what it’s all about isn’t? Where your […]

Game Watch Party

Ever heard of a game watch party? Sure you have! You go to your friends house or they come over to yours at least once a week to watch a game or two, so why not have your fans over for a game watch party at your sports venue? On an off night or especially […]