Monthly Archives: August 2014
Sport CRM – Customer Relationship Management
If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]
Thank Them for Complaining
The next time your customers complain, thank them. If they take the time out of their day to complain about something, they care about what it is that you’re doing – they want you to be better. Of course, they also probably want something else – if you can, give it to them but also […]
Academic Dishonesty at Notre Dame
Many people know that I went to school at Notre Dame and worked in the athletics department there for several years both during my time as an undergrad there and after graduation. With the recent announcement that several student athletes are under investigation for academic violations I am being frequently asked what I think about […]
Celebrate Major Milestones
Celebrating major milestones is as important in sports as it is for family. Anniversaries, birthdays, graduations. Why not celebrate sell-outs, new player contract signings, major championship wins and other major achievements with your fans? Even if you don’t have some kind of formal party or celebration, use social media and interact with them around these […]
Billy's Blog 