Category Sports Marketing

Mission

Are you actually on a mission? Or are you just saying you are? What does it mean to be on a mission? Do you have a mission statement? Do you tell people what it is that you stand for, what you represent, and what your purpose is? Mission is important but it’s even more important […]

Game Watch Party

Ever heard of a game watch party? Sure you have! You go to your friends house or they come over to yours at least once a week to watch a game or two, so why not have your fans over for a game watch party at your sports venue? On an off night or especially […]

Sports Advertising

What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]

Team versus Program – A Sports Marketing Approach

When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]

Experiential Marketing

Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]

More Lessons from Monster Jam

I wrote about my experience at Monster Jam earlier this year and after watching today’s 2014 preview show earlier on television today thought I would bring up a few lessons learned from another sport entity. In the post earlier this year on Monster Jam I focused on how well that experience appeals to the five […]

Street to Seat Marketing

I heard this term for the first time last week and again today – does your marketing take care of your fans from the “street” to their “seat”? Does your marketing promote the same message from their first awareness of your organization all the way through the buying process, continuing through the game experience, including […]

Mobile Apps for Sports

How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]

Rivalry

Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]

Safe Sender List – Ensure Your Messages Get Delivered

Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]