Tag Archives: athletics

Mobile Apps for Sports

How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]

Rivalry

Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]

Safe Sender List – Ensure Your Messages Get Delivered

Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]

On Collaboration and Teamwork

I think we’ve got a lot to learn from each other, and certainly in more ways than one. Let’s just keep this sports and work related though. Start with your staff. If you’ve got a problem, use the people you already work with to help solve it. Engage your fellow employees from other areas of […]

Athletes = Ambassadors

You may not have realized it but your athletes are your greatest ambassadors! Your athletes are the what makes your program attractive to fans and without them, you’d have nothing. In exchange for the education, salary and benefits you offer them, engage them in your marketing and sales process. The possibilities for how this could […]

Alumni Marketing

Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]

Tell Stories

Athletes are people. People tell stories. What stories are you telling? Are your athletes telling? Go Forth!

Collegiate Athletics – Many Sports, One Team

Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]

The Not-So-Secret Shopper

What is it like to be a fan? Do you know? When is the last time you just went to a game to have a good time and didn’t have to work? What is the fan experience like for fans or your team or organization? If you really want to get an idea of what […]

Give People What They Want

Give people what they want. That’s what good customer service is right? Well, yes and no. We’re all human, we all have emotions and we know that sometimes things can get a little out of control, both on the side of the customer as well as the side of the business. This post is not […]