Tag Archives: sports
Inspiration
I was recently asked how I am going to come up with enough ideas to be able to write a post everyday, my new goal for this blog. One post everyday. How is it possible to come up with something new everyday? Well, the answer is this: inspiration and engagement. Inspiration can be found anywhere […]
The Coaching Bug
If you work in sports, surely you’ve heard people say they have “caught the coaching bug.” What is the coaching bug you might ask? Great question! It’s people helping people. It’s being a mentor. It’s being a respected leader, appreciating the influence you have over other people, especially young people, and not taking advantage of […]
Selling Memorabilia through an Online Auction
One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]
Writing an Effective Creative Brief – Guest Post
Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]
Football 101 Examples
After my last post generated some good interest, I wanted to share a few examples of various programs who already host their own “Football 101” event. This is nowhere close to being an exhaustive list, nor do I necessarily endorse any of these events, however these links are just meant to serve as examples of […]
Football 101
“Football 101” events are another revenue idea that seem to have some great potential in the marketplace. A Football 101 event is a typically a summer event focused on teaching the game of football to fans in a relaxed atmosphere, coached by the staff of the football team. (This could also apply to other sports […]
Why Marketing Means Lifelong Learning
To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]
Job Descriptions
Have you ever thought about what your job description really says? Does it accurately reflect the work that you do and the value you provide? Certainly it takes some time to get acclimated to a new job and after a few months you are probably set in what your role is and how you make […]
Why Sports are Better Live than on TV – Tailgating
I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]
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