Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief.

Russell Scibetti is a sports business professional and blogger whose experience is primarily in customer relationship management (CRM) and database marketing for professional sport organizations. You can review his LinkedIn profile here: www.linkedin.com/in/rscibetti/

GO FORTH!