Tag Archives: go forth

The Coaching Bug

If you work in sports, surely you’ve heard people say they have “caught the coaching bug.” What is the coaching bug you might ask? Great question! It’s people helping people. It’s being a mentor. It’s being a respected leader, appreciating the influence you have over other people, especially young people, and not taking advantage of […]

IT STARTS WITH PEOPLE

Turnover is costly      Learning curve      Less drama      People who are there for the right reason      Lost productivity           Supervisor           Position responsibilities      Negative perceptions when people are leaving in large numbers Post job descriptions to attract the qualities you seek in a […]

On Gratitude and Saying “Thank You”

How are your manners? Sure we could all probably improve in one area or another or certainly in one situation or another. So how often do you say “thank you?” Think about everything you ask for and considering offering words of gratitude for your fans, customers and followers. In the quest for influence, until we […]

Writing an Effective Creative Brief – Guest Post

Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]

Sport Monetization

Are you looking for ways to increase corporate sponsorship revenue? Well take a look at this example from Oregon State University with their Baseball “Diamond” Giveaway. I thought this particular promotion was worth noting for three reasons: – Social Media integration. In order to view and sign-up for the promotion, you’d have to be a […]