Tag Archives: blog
The Definition of Sport
According to Mirriam-Webster, the definition of sport is “a contest or game in which people do certain physical activities according to a specific set of rules and compete against each other.” Pretty good right? Welp, my job is done here – we’ve successfully defined sport and can now end the debate on anything that isn’t […]
Goals for Bill’s Sports Business Blog
The purpose and goals of Bill’s Sports Business Blog are these: – An intellectual journey into the world of sports business – Tactics and strategy to get work done and to do better work – To provide value, motivation, and insight for readers of Bill’s Sports Business Blog These are the goals I will pursue […]
Writing an Effective Creative Brief – Guest Post
Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]