Bill Peck at the Scorer’s Table as the Game Director for SeattleU Basketball, Winter 2010

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, you are quickly falling behind. In this digital age, things come up quickly and sometimes pass even more quickly than they arrived. If you’re not aware of these major shifts and how they fit into the bigger picture, then there is very little chance you’ll be able to capitalize on what is happening in the market place in terms of where your customers are located and what drives them to consume your product.