Tag Archives: marketing

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Why You Should Join a Professional Association

Have you ever thought of joining a professional association/body/organization? What made you think of doing that? Did you join? Most of these organizations do come with some sort of price tag, so maybe you decided not to because of the financial cost or time commitment involved with signing up and driving out to the meetings […]

Football 101

“Football 101” events are another revenue idea that seem to have some great potential in the marketplace. A Football 101 event is a typically a summer event focused on teaching the game of football to fans in a relaxed atmosphere, coached by the staff of the football team. (This could also apply to other sports […]

Why Marketing Means Lifelong Learning

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]

Why Live Sports are Better than on TV

There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]

How do you monetize social media?

That question seems to be all the rage these days, doesn’t it? How do you use these newly adopted social tools to assist in meeting your financial goals? Well, one of the (many) principles I try to live by goes like this – “the answer only matters if you are asking the right question.” I’m […]