Tag Archives: marketing
Liberal Arts
Sociology. Psychology. Theology. Literature. Philosophy. These are noble pursuits of education and thinking and all contribute to our understanding of people and the systems they create. These fields of study help us understand the how and why of the way things are, each from its own perspective. Sometimes liberal arts degrees have a bad reputation […]
How to Sell Out
Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]
How To Get a Job in Sports
Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]
Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts
Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]
Sports Advertising
What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]
Team versus Program – A Sports Marketing Approach
When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]
Experiential Marketing
Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]
The Concept of the Drip
I’ve been writing this blog on a daily basis since about the beginning of October on topics relating to sports business and hope you have found what I have written useful. Although I was writing fairly long posts at the beginning of last month, I must admit that it has become quite difficult to come […]
More Lessons from Monster Jam
I wrote about my experience at Monster Jam earlier this year and after watching today’s 2014 preview show earlier on television today thought I would bring up a few lessons learned from another sport entity. In the post earlier this year on Monster Jam I focused on how well that experience appeals to the five […]
Street to Seat Marketing
I heard this term for the first time last week and again today – does your marketing take care of your fans from the “street” to their “seat”? Does your marketing promote the same message from their first awareness of your organization all the way through the buying process, continuing through the game experience, including […]
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