Tag Archives: marketing

Athletes = Ambassadors

You may not have realized it but your athletes are your greatest ambassadors! Your athletes are the what makes your program attractive to fans and without them, you’d have nothing. In exchange for the education, salary and benefits you offer them, engage them in your marketing and sales process. The possibilities for how this could […]

Alumni Marketing

Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]

Sport Facility Connectivity

We are in the middle of a digital age that is increasing our demand for connectivity in public. That much is clear. For sport administrators though, this can pose several problems. The first of which are the costs associated with upgrading facilities to support connectivity for the size of the venue. To solve this problem, […]

Collegiate Athletics – Many Sports, One Team

Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]

Make Your Mailing List Easy to Find

Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]

Make it Personal

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]

See, Think, Do

Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Why You Should Join a Professional Association

Have you ever thought of joining a professional association/body/organization? What made you think of doing that? Did you join? Most of these organizations do come with some sort of price tag, so maybe you decided not to because of the financial cost or time commitment involved with signing up and driving out to the meetings […]