Tag Archives: development
Seattle Sports Networking Night
In partnership with Russell Scibetti’s “The Business of Sports,” I have organized a Seattle Sports Networking Night for sports business professionals in the Greater Seattle and Puget Sound area. Please register here and join us on Monday, March 24th from 6pm-9pm at Henry’s Tavern located across the street from Safeco Field on 1st Ave. Registration […]
The Concept of the Drip
I’ve been writing this blog on a daily basis since about the beginning of October on topics relating to sports business and hope you have found what I have written useful. Although I was writing fairly long posts at the beginning of last month, I must admit that it has become quite difficult to come […]
Alumni Marketing
Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]
Collegiate Athletics – Many Sports, One Team
Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]
Perspective in Sport Sales and Marketing
Perspective is everything. It is important for how we view all areas of life and how we interact with the world on a daily basis. It forms how we view other people and how we view organizations as well. It affects every aspect of our life and how we see the things before us. You […]
Customer Service Goes Beyond the Name Tag
Customer service can sometimes be a touchy subject. Everyone wants to provide a high level of service to the people they call their customers. Everyone wants theirs fans to have a great time and get what they want, but often times just below the surface there’s more to it than that. Many organizations say they […]
Mission, Vision, Values, Goals
I believe that mission, vision, values and goals are critical to the success of an organization. The day-to-day procedures are important, but ought not to be without a compass of direction and end goals. Even if those end goals are lofty and years ahead of where you are now, your organization will be feel lost […]
Why Marketing Means Lifelong Learning
To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]
Athletics Equipment Manager Part 3
If this is your first time here, welcome. Before reading on, you might want to check out the two equipment manager posts leading up to this one, Part 1 and Part 2. This post will pick up where the last one left off, around the time I left the San Francisco 49ers and moved to […]
Athletics Equipment Manager Part 2
The previous post, Athletics Equipment Manager Part 1, didn’t actually talk much about athletics or sports equipment nor equipment services. It did give a pretty basic outline of what did eventually lead me into athletics as a career, primarily as an athletics equipment manager at first. My time as a student manager of athletics intrigued […]
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