Tag Archives: sports business
#SportsConf 2015
If you didn’t know about this event, you should really check it out. Put on by Hashtag Sports, a curator of sports business technology content, #SportsConf 2015 was a two day event that brought together the digital sports community through interviews conducted over Google Hangouts. They did this last year and obviously had so much […]
How To Get a Job in Sports
Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]
Sport CRM – Customer Relationship Management
If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]
Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts
Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]
On Working in Sports
One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]
The 100th Post
Today is my 100th post! Hooray! I started this blog in June of 2012 as a way to start a discussion about sports business from the perspective of someone relatively new in the field, but certainly not fresh. Including the time I spent in college, I’ve worked in sports business for 10 years now (7 […]
Game Watch Party
Ever heard of a game watch party? Sure you have! You go to your friends house or they come over to yours at least once a week to watch a game or two, so why not have your fans over for a game watch party at your sports venue? On an off night or especially […]
Experiential Marketing
Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]
The Definition of Sport
According to Mirriam-Webster, the definition of sport is “a contest or game in which people do certain physical activities according to a specific set of rules and compete against each other.” Pretty good right? Welp, my job is done here – we’ve successfully defined sport and can now end the debate on anything that isn’t […]
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