Tag Archives: sports business

Mobile Apps for Sports

How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]

More Than Just a Business

Sports teams are more than just a business, more than just an organization trying to make money. Sports are about more than just trying to score points or move the ball. Sports embrace community. Sports teach and pass along social values. Sports encourage personal traits of leadership, integrity, honesty, and discipline. Sports are where we […]

Goals for Bill’s Sports Business Blog

The purpose and goals of Bill’s Sports Business Blog are these: – An intellectual journey into the world of sports business – Tactics and strategy to get work done and to do better work – To provide value, motivation, and insight for readers of Bill’s Sports Business Blog These are the goals I will pursue […]

The Not-So-Secret Shopper

What is it like to be a fan? Do you know? When is the last time you just went to a game to have a good time and didn’t have to work? What is the fan experience like for fans or your team or organization? If you really want to get an idea of what […]

Peak on Peak

How do you organize your event marketing? How do you choose the dates for your theme nights? If resources are low and budgets are tight, how can you make the best of what you have? I don’t have a complete, perfect answer, but the principle of peak on peak could offer some help. Peak on […]

See, Think, Do

Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]

LinkedIn for Sports Business

LinkedIn is the “world’s largest professional network” and is a great place to make professional connections with other people who seek to do the same. It is a website that has grown significantly over the last few years and is increasingly becoming a central media source for news and information. What really makes LinkedIn unique […]

Mission, Vision, Values, Goals

I believe that mission, vision, values and goals are critical to the success of an organization. The day-to-day procedures are important, but ought not to be without a compass of direction and end goals. Even if those end goals are lofty and years ahead of where you are now, your organization will be feel lost […]

Football 101

“Football 101” events are another revenue idea that seem to have some great potential in the marketplace. A Football 101 event is a typically a summer event focused on teaching the game of football to fans in a relaxed atmosphere, coached by the staff of the football team. (This could also apply to other sports […]

Job Descriptions

Have you ever thought about what your job description really says? Does it accurately reflect the work that you do and the value you provide? Certainly it takes some time to get acclimated to a new job and after a few months you are probably set in what your role is and how you make […]