Tag Archives: marketing
More Lessons from Monster Jam
I wrote about my experience at Monster Jam earlier this year and after watching today’s 2014 preview show earlier on television today thought I would bring up a few lessons learned from another sport entity. In the post earlier this year on Monster Jam I focused on how well that experience appeals to the five […]
Street to Seat Marketing
I heard this term for the first time last week and again today – does your marketing take care of your fans from the “street” to their “seat”? Does your marketing promote the same message from their first awareness of your organization all the way through the buying process, continuing through the game experience, including […]
Database Maintenance
Keep your database clean. Any marketing person will tell you how critical this is to any kind of data mining or email marketing or lead scoring process that your hands are almost tied behind your back unless you do. Your database should realistically only be composed of 4 types of accounts, for which you can […]
Alumni Marketing
Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]
Sport Facility Connectivity
We are in the middle of a digital age that is increasing our demand for connectivity in public. That much is clear. For sport administrators though, this can pose several problems. The first of which are the costs associated with upgrading facilities to support connectivity for the size of the venue. To solve this problem, […]
Collegiate Athletics – Many Sports, One Team
Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]
Make Your Mailing List Easy to Find
Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]
Make it Personal
Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]
See, Think, Do
Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]
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