Tag Archives: business

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Writing an Effective Creative Brief – Guest Post

Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]

Why You Should Join a Professional Association

Have you ever thought of joining a professional association/body/organization? What made you think of doing that? Did you join? Most of these organizations do come with some sort of price tag, so maybe you decided not to because of the financial cost or time commitment involved with signing up and driving out to the meetings […]

Why Marketing Means Lifelong Learning

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]

Guest Post – Customer Service is at the Heart of Business

Today I had my very first guest post go live! You can find the guest post entitled “Customer Service is at the Heart of Business” here:  http://www.nakedblogging.com/customer-service-is-at-the-heart-of-business/ The guest post is hosted on Laura Summer’s http://www.nakedblogging.com. Don’t worry, it’s got nothing to do with innuendo but rather looking good online. Laura helps bloggers and business […]

Happy New Year

Happy new year to you and yours! Do you have any new year traditions? Do you make resolutions? Or proclamations about the new year and how this one will be different or better? We like to think that the changing of the calendar gives us all a new opportunity to be better, get fitter, be […]

S.W.O.T. Analysis

Have you ever done a S.W.O.T. analysis on yourself? Sure, you’ve done this quite a bit already with your marketing, sales, and sponsorship teams, but what about yourself? In keeping with the theme of always improving yourself and finding your true center, passion or fulfillment, spend a few minutes writing out a S.W.O.T. analysis on […]

Delivering Great Customer Service – A Story

Customer service is a huge part of what I do on a daily basis. Here I’d like to share an anecdote about my first major customer service breakthrough. The story begins with the first home football game of the season last year. It is not uncommon for students to have a good time at football tailgate […]

Becoming More of That Which You Already Are

One of my theology of professors in college used to talk about this all the time…becoming more of that which you already are. This quote has never left me and is something I think about daily. How, today, am I becoming more of that which I already am? Who am I? What do I stand […]

Post-Season Baseball

This is my favorite time of the year for watching baseball. After a long summer at the ballpark, football was a welcome distraction in August and September. Now that the initial excitement of the football season starting up has worn off a little bit, the anticipation of baseball playoffs is among us. The weather is […]