Perspective is everything. It is important for how we view all areas of life and how we interact with the world on a daily basis. It forms how we view other people and how we view organizations as well. It affects every aspect of our life and how we see the things before us. You […]
In the age of the internet in which we live today, everyone has the ability to be their own media company. By media company, I mean the ability to create for and sell to an audience. There are numerous outlets that make it easy for anyone willing to put the time in to cultivate an […]
Customer service can sometimes be a touchy subject. Everyone wants to provide a high level of service to the people they call their customers. Everyone wants theirs fans to have a great time and get what they want, but often times just below the surface there’s more to it than that. Many organizations say they […]
This site is currently under construction! More updates will be coming soon. -BILL Updated 7-8-2019
I believe that mission, vision, values and goals are critical to the success of an organization. The day-to-day procedures are important, but ought not to be without a compass of direction and end goals. Even if those end goals are lofty and years ahead of where you are now, your organization will be feel lost […]
Hey there readers! First of all, I apologize for not posting the last few months. I’ve been busy, both at work as well as personally, but also working on this blog! As you can probably tell by now, I’ve got a new URL, BillsSportsBusinessBlog.com, which fits more with where I want to this thing to […]
One of the focal points of this blog is to give sport marketers and administrators ideas on how to develop more streams of revenue. One way of diversifying could be selling merchandise and other commemorative items through official online auctions. As the photo above depicts, the University of Louisville must have some success in selling […]
How are your manners? Sure we could all probably improve in one area or another or certainly in one situation or another. So how often do you say “thank you?” Think about everything you ask for and considering offering words of gratitude for your fans, customers and followers. In the quest for influence, until we […]
Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]
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