Category Sports Marketing
Safe Sender List – Ensure Your Messages Get Delivered
Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]
On Collaboration and Teamwork
I think we’ve got a lot to learn from each other, and certainly in more ways than one. Let’s just keep this sports and work related though. Start with your staff. If you’ve got a problem, use the people you already work with to help solve it. Engage your fellow employees from other areas of […]
Input/Output
How often do you think about your inputs and outputs? Are the things you read, the people you talk to, the things you listen to really getting you closer to where you want to be? How might these things be affecting you and how might you change your inputs to get better outputs? I heard […]
Attention
Attention is the most valuable thing customers can give you. Even more than money. This is what I heard while listening to a podcast recently and something I thought we in sports ought to be thankful for. Our fans love us. Some hate us. The challenge, however is to not to be so mundane and […]
Database Maintenance
Keep your database clean. Any marketing person will tell you how critical this is to any kind of data mining or email marketing or lead scoring process that your hands are almost tied behind your back unless you do. Your database should realistically only be composed of 4 types of accounts, for which you can […]
Peak on Peak
How do you organize your event marketing? How do you choose the dates for your theme nights? If resources are low and budgets are tight, how can you make the best of what you have? I don’t have a complete, perfect answer, but the principle of peak on peak could offer some help. Peak on […]
Make Your Mailing List Easy to Find
Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]
Make it Personal
Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]
See, Think, Do
Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]
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