Category External Operations
Fan Expectations
Attention spans are getting shorter and expectations are going up in sports and entertainment. Even for the most raving fan out there, it’s hard not to be distracted by your phone, a conversation with a friend, your kids running around or anything else that might also be nagging in the back of your mind. What […]
Practice What You Preach
I was driving around town and saw something really cool that I had to share. One of the local electrical companies in town where I live drives a fleet of all electric vans! This one doesn’t have the logo on the side, but it is the same model work van that they use in their […]
Season Ticket Holder Benefits
In entertainment there is a certain mystique about season tickets and season ticket holders. For folks that are fans of a particular organization there’s a certain draw to wanting to be more engaged – season tickets are the most tangible/visible way to show the organization and other fans that you’re committed. From the organization standpoint, […]
Liberal Arts
Sociology. Psychology. Theology. Literature. Philosophy. These are noble pursuits of education and thinking and all contribute to our understanding of people and the systems they create. These fields of study help us understand the how and why of the way things are, each from its own perspective. Sometimes liberal arts degrees have a bad reputation […]
Systems
Systems are only as good as the people that use them. But systems are how things scale and grow and create new opportunity. Something I think about every time I get in a car and drive is how transportation systems work in our society. Street lights, stop signs, lane lines, off ramps – all these […]
How to Sell Out
Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]
Fan Experience: Food
Sell out the game by offering great food that people actually want to eat.
Product Placement in Sports
Today my wife and I went to one of the local shopping malls to pick up a few items and on our way out, took notice of all the busy lines at the several quick-service restaurants around. (QSR’s as we call them in the biz.) Well, they were all busy but one – the Burger […]
On Working in Sports
One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]
Money, Trust, Referral
Customers pay in three ways: Money, Trust, Referral That’s it. That’s how they pay. Here’s a bit more of an explanation. Money Sure – this is an easy one. Sales. Customers give you money for what it is that you give or do for them. Whether it be service, products, or experience, when a customer […]
Billy's Blog 
You must be logged in to post a comment.