Author Archives: Bill Peck

Football 101 Examples

After my last post generated some good interest, I wanted to share a few examples of various programs who already host their own “Football 101” event. This is nowhere close to being an exhaustive list, nor do I necessarily endorse any of these events, however these links are just meant to serve as examples of […]

Football 101

“Football 101” events are another revenue idea that seem to have some great potential in the marketplace. A Football 101 event is a typically a summer event focused on teaching the game of football to fans in a relaxed atmosphere, coached by the staff of the football team. (This could also apply to other sports […]

Why Marketing Means Lifelong Learning

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, […]

Job Descriptions

Have you ever thought about what your job description really says? Does it accurately reflect the work that you do and the value you provide? Certainly it takes some time to get acclimated to a new job and after a few months you are probably set in what your role is and how you make […]

Referee and Coaching Clinic – Hornets and Mavericks

Before today’s post, I’d like to take a moment of prayer in regards to the situation in Boston this week. May those injured find peace in God’s healing grace. I received this email last week from the New Orleans hornets and thought it was well worth sharing. The Hornets transformed a routine visit from a […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]

Athletics Equipment Manager Part 4 of 4

If this is your first time reading this blog, you might want to check out part 1, part 2 and part 3. This post will pick up where part 3 left off. I started my professional experience at the University of Notre Dame in July 2007 under the title of Assistant Equipment Manager. In that […]