Monthly Archives: November 2013
On Collaboration and Teamwork
I think we’ve got a lot to learn from each other, and certainly in more ways than one. Let’s just keep this sports and work related though. Start with your staff. If you’ve got a problem, use the people you already work with to help solve it. Engage your fellow employees from other areas of […]
Marching Band
How big a part of your game day experience is the marching band? Do you have a marching band? If your program does not have a marching band, do everything you can to figure out and get a band put together. I’ll go into further detail below about the relationship between your athletics program and […]
Input/Output
How often do you think about your inputs and outputs? Are the things you read, the people you talk to, the things you listen to really getting you closer to where you want to be? How might these things be affecting you and how might you change your inputs to get better outputs? I heard […]
Attention
Attention is the most valuable thing customers can give you. Even more than money. This is what I heard while listening to a podcast recently and something I thought we in sports ought to be thankful for. Our fans love us. Some hate us. The challenge, however is to not to be so mundane and […]
Database Maintenance
Keep your database clean. Any marketing person will tell you how critical this is to any kind of data mining or email marketing or lead scoring process that your hands are almost tied behind your back unless you do. Your database should realistically only be composed of 4 types of accounts, for which you can […]
Alumni Marketing
Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]
College Athletics: Many Sports, One Team
One of the aspects I love the most about college athletics is the fact that there are so many sports from which to choose from, both to participate in as well as to watch. Have you ever considered how your favorite college team, or even your employer if you work for a college, came to […]
More Than Just a Business
Sports teams are more than just a business, more than just an organization trying to make money. Sports are about more than just trying to score points or move the ball. Sports embrace community. Sports teach and pass along social values. Sports encourage personal traits of leadership, integrity, honesty, and discipline. Sports are where we […]
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