Monthly Archives: October 2013
Make Your Mailing List Easy to Find
Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]
Make it Personal
Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]
See, Think, Do
Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]
On Keeping Tabs and Personal Growth
If you don’t already, you should be keeping tabs on the people doing your job or similar jobs outside of your current sector. I work in sports, so I follow other people in technical, marketing and development roles in others areas of business, such as consumer packaged goods (CPG), logistics and freight forwarding/management, various marketing […]
LinkedIn for Sports Business
LinkedIn is the “world’s largest professional network” and is a great place to make professional connections with other people who seek to do the same. It is a website that has grown significantly over the last few years and is increasingly becoming a central media source for news and information. What really makes LinkedIn unique […]
Inspiration
I was recently asked how I am going to come up with enough ideas to be able to write a post everyday, my new goal for this blog. One post everyday. How is it possible to come up with something new everyday? Well, the answer is this: inspiration and engagement. Inspiration can be found anywhere […]
Sociology of Sport
Sociology is one of my favorite subjects, especially when applied to sport. The study of people and society. Sport in general is a unique aspect of society from which we can observe a great deal about what that culture values and holds in high regard. In this example, I will only be looking at two […]
The Coaching Bug
If you work in sports, surely you’ve heard people say they have “caught the coaching bug.” What is the coaching bug you might ask? Great question! It’s people helping people. It’s being a mentor. It’s being a respected leader, appreciating the influence you have over other people, especially young people, and not taking advantage of […]
On Communication
The cause of and solution to most problems is communication. It’s true in personal relationships. It’s true in work relationships. It’s true in fan relationships. Develop your emotional intelligence. Practice gratitude. Be honest. I’ve been thinking about communication a lot lately and have been reflecting on how stress affects our ability to communicate with each […]
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