Tag Archives: sports

Athletes = Ambassadors

November 5, 2013 · by · in Sports Marketing

You may not have realized it but your athletes are your greatest ambassadors! Your athletes are the what makes your program attractive to fans and without them, you’d have nothing. In exchange for the education, salary and benefits you offer them, engage them in your marketing and sales process. The possibilities for how this could […]

Alumni Marketing

November 4, 2013 · by · in Internal Operations

Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]

More Than Just a Business

November 2, 2013 · by · in Uncategorized

Sports teams are more than just a business, more than just an organization trying to make money. Sports are about more than just trying to score points or move the ball. Sports embrace community. Sports teach and pass along social values. Sports encourage personal traits of leadership, integrity, honesty, and discipline. Sports are where we […]

Be Clear About the Difference

October 29, 2013 · by · in Entertainment

Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]

What’s the Story They’re Telling Themselves?

October 28, 2013 · by · in Communications · 1 Comment

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]

Tell Stories

October 27, 2013 · by · in Communications · 1 Comment

Athletes are people. People tell stories. What stories are you telling? Are your athletes telling? Go Forth!

The Not-So-Secret Shopper

October 23, 2013 · by · in Internal Operations

What is it like to be a fan? Do you know? When is the last time you just went to a game to have a good time and didn’t have to work? What is the fan experience like for fans or your team or organization? If you really want to get an idea of what […]

Give People What They Want

October 21, 2013 · by · in External Operations

Give people what they want. That’s what good customer service is right? Well, yes and no. We’re all human, we all have emotions and we know that sometimes things can get a little out of control, both on the side of the customer as well as the side of the business. This post is not […]

Make it Personal

October 19, 2013 · by · in Entertainment, Social Media, Sports Marketing

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]

See, Think, Do

October 18, 2013 · by · in Sports Marketing · 1 Comment

Yesterday I was listening to an interview style podcast (Mitch Joel’s Six Pixels of Separation) where the guest (Avinash Kaushik) brought up a marketing principle he refers to as see, think, do. See, think, do is a more simplified way to view what we might already know as the sales funnel or sales escalator. When […]

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