Tag Archives: sports
Fan Expectations
Attention spans are getting shorter and expectations are going up in sports and entertainment. Even for the most raving fan out there, it’s hard not to be distracted by your phone, a conversation with a friend, your kids running around or anything else that might also be nagging in the back of your mind. What […]
Season Ticket Holder Benefits
In entertainment there is a certain mystique about season tickets and season ticket holders. For folks that are fans of a particular organization there’s a certain draw to wanting to be more engaged – season tickets are the most tangible/visible way to show the organization and other fans that you’re committed. From the organization standpoint, […]
How to Sell Out
Its not easy, but it is a simple formula. No, I don’t mean give up your morals or sell your soul to the devil. I’m talking about how to sell all the seats at your games or events….how to get the place full of people who are pumped and excited to have a great experience. […]
The Definition of Sport
Academics sometimes get a bad rap from people in “the real world” for not developing applicable knowledge as it relates to business. Often times these folks want “real world experience” and cite someone with a lack of working experience and more education as being less qualified than someone with less education but more time working […]
Effective Onboarding of New Employees
Think back to your first day at the job you currently have…and the first day of the job you had before that…what was it like when you started? Who was the first person to greet you and say hello? Were you required to spend some time with HR or did you dive right into the […]
Community: My Perspective on Seattle’s “12’s”
I must say that it was pretty cool to live in near a city whose team went to the Super Bowl. Twice. Yes, I’m referring to the Seattle Seahawks who went to Super Bowl XLVIII and WON and Super Bowl XLIX and lost. I didn’t write about this last year, but never underestimate the power […]
How To Get a Job in Sports
Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]
Sport CRM – Customer Relationship Management
If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]
Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts
Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]
Seattle Sports Networking Night
In partnership with Russell Scibetti’s “The Business of Sports,” I have organized a Seattle Sports Networking Night for sports business professionals in the Greater Seattle and Puget Sound area. Please register here and join us on Monday, March 24th from 6pm-9pm at Henry’s Tavern located across the street from Safeco Field on 1st Ave. Registration […]
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