Tag Archives: sales

Collegiate Athletics – Many Sports, One Team

Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]

Peak on Peak

How do you organize your event marketing? How do you choose the dates for your theme nights? If resources are low and budgets are tight, how can you make the best of what you have? I don’t have a complete, perfect answer, but the principle of peak on peak could offer some help. Peak on […]

Give People What They Want

Give people what they want. That’s what good customer service is right? Well, yes and no. We’re all human, we all have emotions and we know that sometimes things can get a little out of control, both on the side of the customer as well as the side of the business. This post is not […]

How do you monetize social media?

That question seems to be all the rage these days, doesn’t it? How do you use these newly adopted social tools to assist in meeting your financial goals? Well, one of the (many) principles I try to live by goes like this – “the answer only matters if you are asking the right question.” I’m […]

Sport Marketing and Entertainment Lessons from Monster Jam

Last weekend I attended the Monster Jam show which got me thinking about fan experience and entertainment. How well do you entertain your fans? What other elements have you integrated into your pre-game, time out calls, half-time, and post-game elements of a game experience. Do people like what you’re doing? How do you know? Have […]

S.W.O.T. Analysis

Have you ever done a S.W.O.T. analysis on yourself? Sure, you’ve done this quite a bit already with your marketing, sales, and sponsorship teams, but what about yourself? In keeping with the theme of always improving yourself and finding your true center, passion or fulfillment, spend a few minutes writing out a S.W.O.T. analysis on […]