Tag Archives: sales

How to Use Data Analytics

Data analytics seems to be getting a great deal of press lately. The emergence of “tech” as a social norm, the evolution of the internet and the attention of the big four social networking giants (Google, Facebook, Twitter, LinkedIn…although I’ve seen some good arguments about who that last one should be) has brought data and […]

How To Get a Job in Sports

Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]

Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts

Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]

Money, Trust, Referral

Customers pay in three ways: Money, Trust, Referral That’s it. That’s how they pay. Here’s a bit more of an explanation. Money Sure – this is an easy one. Sales. Customers give you money for what it is that you give or do for them. Whether it be service, products, or experience, when a customer […]

Sports Advertising

What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]

Team versus Program – A Sports Marketing Approach

When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]

Who are your customers and why are they going to give you money?

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]