Tag Archives: fan

Fan Experience: Food

Sell out the game by offering great food that people actually want to eat.

Community: My Perspective on Seattle’s “12’s”

I must say that it was pretty cool to live in near a city whose team went to the Super Bowl. Twice. Yes, I’m referring to the Seattle Seahawks who went to Super Bowl XLVIII and WON and Super Bowl XLIX and lost. I didn’t write about this last year, but never underestimate the power […]

Money, Trust, Referral

Customers pay in three ways: Money, Trust, Referral That’s it. That’s how they pay. Here’s a bit more of an explanation. Money Sure – this is an easy one. Sales. Customers give you money for what it is that you give or do for them. Whether it be service, products, or experience, when a customer […]

Experiential Marketing

Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]

On Communication

The cause of and solution to most problems is communication. It’s true in personal relationships. It’s true in work relationships. It’s true in fan relationships. Develop your emotional intelligence. Practice gratitude. Be honest. I’ve been thinking about communication a lot lately and have been reflecting on how stress affects our ability to communicate with each […]