Tag Archives: sports

Athletics Equipment Manager Part 4 of 4

If this is your first time reading this blog, you might want to check out part 1, part 2 and part 3. This post will pick up where part 3 left off. I started my professional experience at the University of Notre Dame in July 2007 under the title of Assistant Equipment Manager. In that […]

Athletics Equipment Manager Part 3

If this is your first time here, welcome. Before reading on, you might want to check out the two equipment manager posts leading up to this one, Part 1 and Part 2. This post will pick up where the last one left off, around the time I left the San Francisco 49ers and moved to […]

Athletics Equipment Manager Part 2

The previous post, Athletics Equipment Manager Part 1, didn’t actually talk much about athletics or sports equipment nor equipment services. It did give a pretty basic outline of what did eventually lead me into athletics as a career, primarily as an athletics equipment manager at first. My time as a student manager of athletics intrigued […]

Athletics Equipment Manager Part 1

A few weeks ago I asked some of the people I work with what they would want to read on my blog. One of the things that came up was my past experience as an athletics equipment manager. They knew I had gone to the University of Notre Dame as an undergrad and at least […]

Why Live Sports are Better than on TV

There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]

How do you monetize social media?

That question seems to be all the rage these days, doesn’t it? How do you use these newly adopted social tools to assist in meeting your financial goals? Well, one of the (many) principles I try to live by goes like this – “the answer only matters if you are asking the right question.” I’m […]

Sports Media Content

Creating great content is all the rage now for anyone involved in social media trying to connect more people with their product and brand. So what does this mean and how did we get here? Great media content is not a new concept. Let’s use TV as an example since it has been around longer […]

Sport Marketing and Entertainment Lessons from Monster Jam

Last weekend I attended the Monster Jam show which got me thinking about fan experience and entertainment. How well do you entertain your fans? What other elements have you integrated into your pre-game, time out calls, half-time, and post-game elements of a game experience. Do people like what you’re doing? How do you know? Have […]

S.W.O.T. Analysis

Have you ever done a S.W.O.T. analysis on yourself? Sure, you’ve done this quite a bit already with your marketing, sales, and sponsorship teams, but what about yourself? In keeping with the theme of always improving yourself and finding your true center, passion or fulfillment, spend a few minutes writing out a S.W.O.T. analysis on […]

Delivering Great Customer Service – A Story

Customer service is a huge part of what I do on a daily basis. Here I’d like to share an anecdote about my first major customer service breakthrough. The story begins with the first home football game of the season last year. It is not uncommon for students to have a good time at football tailgate […]