Tag Archives: sports social media

Make Your Mailing List Easy to Find

Does your organization do email marketing? Do you send out updates when you publish new articles to your website? Do you do business, sell tickets, or sell merchandise online? If you answered yes to any of these questions, you ought to make it easy for people to sign for an a “free” account to receive […]

Why Sports are Better Live than on TV – Tailgating

I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]

Sports Media Content

Creating great content is all the rage now for anyone involved in social media trying to connect more people with their product and brand. So what does this mean and how did we get here? Great media content is not a new concept. Let’s use TV as an example since it has been around longer […]

Sport Marketing and Entertainment Lessons from Monster Jam

Last weekend I attended the Monster Jam show which got me thinking about fan experience and entertainment. How well do you entertain your fans? What other elements have you integrated into your pre-game, time out calls, half-time, and post-game elements of a game experience. Do people like what you’re doing? How do you know? Have […]

Post-Season Baseball

This is my favorite time of the year for watching baseball. After a long summer at the ballpark, football was a welcome distraction in August and September. Now that the initial excitement of the football season starting up has worn off a little bit, the anticipation of baseball playoffs is among us. The weather is […]

What do you LOVE about sports?

Have you ever asked yourself that question? Have you debated the value of sport in society with your friends? By this I mean more than how your favorite player is doing or how your fantasy team is stacking up. Think about it…seriously. I’ll wait. As sports executives and professionals, we see a very different side […]

Publish or Perish!

This is probably one of the most common phrases heard around people who make a living writing or by publishing research.  Having just recently graduated from graduate school, the phrase is an everyday reminder to assistant or associate professors trying to make tenure – keep plugging along and cranking out the research papers or you’ll […]