Tag Archives: revenue

Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts

Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]

Who are your customers and why are they going to give you money?

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]

Give People What They Want

Give people what they want. That’s what good customer service is right? Well, yes and no. We’re all human, we all have emotions and we know that sometimes things can get a little out of control, both on the side of the customer as well as the side of the business. This post is not […]

College Sports Email Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Sport Monetization

Are you looking for ways to increase corporate sponsorship revenue? Well take a look at this example from Oregon State University with their Baseball “Diamond” Giveaway. I thought this particular promotion was worth noting for three reasons: – Social Media integration. In order to view and sign-up for the promotion, you’d have to be a […]

Why Live Sports are Better than on TV

There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]

How do you monetize social media?

That question seems to be all the rage these days, doesn’t it? How do you use these newly adopted social tools to assist in meeting your financial goals? Well, one of the (many) principles I try to live by goes like this – “the answer only matters if you are asking the right question.” I’m […]