Tag Archives: players

Academic Dishonesty at Notre Dame

August 18, 2014 · by · in Leadership

Many people know that I went to school at Notre Dame and worked in the athletics department there for several years both during my time as an undergrad there and after graduation. With the recent announcement that several student athletes are under investigation for academic violations I am being frequently asked what I think about […]

Ticket Analytics

December 12, 2013 · by · in Revenue

Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]

Team versus Program – A Sports Marketing Approach

November 29, 2013 · by · in Sports Marketing

When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]

Rivalry

November 16, 2013 · by · in Sports Marketing

Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]

Athletes = Ambassadors

November 5, 2013 · by · in Sports Marketing

You may not have realized it but your athletes are your greatest ambassadors! Your athletes are the what makes your program attractive to fans and without them, you’d have nothing. In exchange for the education, salary and benefits you offer them, engage them in your marketing and sales process. The possibilities for how this could […]

The Weekly Round-Up

November 1, 2013 · by · in Communications

I thought today I would change it up a bit and instead list a recap of the week’s posts. The unofficial theme this week was storytelling, which went live on Sunday. Then on Monday the story theme went a little further into the idea of what a story is when we asked the question, “What’s […]

What’s the Story They’re Telling Themselves?

October 28, 2013 · by · in Communications · 1 Comment

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]