Tag Archives: fans

The Five Senses: Product Enhancement and Development

Ideas can be a tricky thing in a work place. Have you ever found yourself in a situation where you think you’ve got the best idea ever? One that is SURE to save your company, business or team? An idea or new way of doing something that is so revolutionary that you can’t believe no […]

On Working in Sports

One of the things you’ve got to be careful of when working in sports is the fact that your perspective might be too close to what it is that you’re doing. This is the case for people in many professions and applies to sports as well. When you work in sports, it’s easy to get […]

Sports Advertising

What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]

Marching Band

How big a part of your game day experience is the marching band? Do you have a marching band? If your program does not have a marching band, do everything you can to figure out and get a band put together. I’ll go into further detail below about the relationship between your athletics program and […]

Attention

Attention is the most valuable thing customers can give you. Even more than money. This is what I heard while listening to a podcast recently and something I thought we in sports ought to be thankful for. Our fans love us. Some hate us. The challenge, however is to not to be so mundane and […]

Collegiate Athletics – Many Sports, One Team

Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]

Inspiration

I was recently asked how I am going to come up with enough ideas to be able to write a post everyday, my new goal for this blog. One post everyday. How is it possible to come up with something new everyday? Well, the answer is this: inspiration and engagement. Inspiration can be found anywhere […]