Tag Archives: customer

Fan Expectations

Attention spans are getting shorter and expectations are going up in sports and entertainment. Even for the most raving fan out there, it’s hard not to be distracted by your phone, a conversation with a friend, your kids running around or anything else that might also be nagging in the back of your mind. What […]

What’s the Story They’re Telling Themselves?

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]