Tag Archives: community

How To Get a Job in Sports

January 30, 2015 · by · in Personal Development

Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]

The Concept of the Drip

November 25, 2013 · by · in Personal Development

I’ve been writing this blog on a daily basis since about the beginning of October on topics relating to sports business and hope you have found what I have written useful. Although I was writing fairly long posts at the beginning of last month, I must admit that it has become quite difficult to come […]

Athletes = Ambassadors

November 5, 2013 · by · in Sports Marketing

You may not have realized it but your athletes are your greatest ambassadors! Your athletes are the what makes your program attractive to fans and without them, you’d have nothing. In exchange for the education, salary and benefits you offer them, engage them in your marketing and sales process. The possibilities for how this could […]

More Than Just a Business

November 2, 2013 · by · in Uncategorized

Sports teams are more than just a business, more than just an organization trying to make money. Sports are about more than just trying to score points or move the ball. Sports embrace community. Sports teach and pass along social values. Sports encourage personal traits of leadership, integrity, honesty, and discipline. Sports are where we […]

Be Clear About the Difference

October 29, 2013 · by · in Entertainment

Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]

What’s the Story They’re Telling Themselves?

October 28, 2013 · by · in Communications · 1 Comment

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]

Make it Personal

October 19, 2013 · by · in Entertainment, Social Media, Sports Marketing

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]

College Sports Email Marketing

June 28, 2013 · by · in College Sports, Sports Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Seattle Rock ‘n’ Roll Half Marathon

February 22, 2013 · by · in Personal Development

Well, here goes nothin’! My wife and I just signed up for the Seattle Rock ‘n’ Roll half marathon! We’ve been tossing around the idea of doing something big like this for a while and actually decided we were going to do it back in January while on a snowshoeing adventure in the mountains. This […]