Tag Archives: coaches

Ticket Analytics

December 12, 2013 · by · in Revenue

Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]

Rivalry

November 16, 2013 · by · in Sports Marketing

Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]

Your Personal Story

November 13, 2013 · by · in Leadership

Honest self-reflection is important for understanding your own existence and who you are as a person. The same principles outlined here can almost as easily be applied to a business as they can for an individual such as yourself. Know your own story – where you came from, where you’ve been, where you see yourself […]

The Weekly Round-Up

November 1, 2013 · by · in Communications

I thought today I would change it up a bit and instead list a recap of the week’s posts. The unofficial theme this week was storytelling, which went live on Sunday. Then on Monday the story theme went a little further into the idea of what a story is when we asked the question, “What’s […]

What’s the Story They’re Telling Themselves?

October 28, 2013 · by · in Communications · 1 Comment

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]