Tag Archives: athletics
Sport Customer Service
Today I got to thinking about sport customer service and what that means – read on and let me know what you think in the comments below. When it comes to customer service, there are two main groups who handle most of that responsibility – your ticket office and advancement/donor staff (including sales/account executives and […]
Mobile Apps for Sports
How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]
Rivalry
Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]
Safe Sender List – Ensure Your Messages Get Delivered
Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]
On Collaboration and Teamwork
I think we’ve got a lot to learn from each other, and certainly in more ways than one. Let’s just keep this sports and work related though. Start with your staff. If you’ve got a problem, use the people you already work with to help solve it. Engage your fellow employees from other areas of […]
Alumni Marketing
Both professional and university athletics teams can benefit greatly from marketing to their former athletes. To do so, create a culture of service and gratitude by nurturing your athletes from the start of their recruitment all the way through their graduation or retirement. In professional athletics, this may be more difficult, but the challenge can […]
Collegiate Athletics – Many Sports, One Team
Have you ever considered how diverse a university’s or college’s following might be? Consider the fact that these programs often support teams for more than one sport, usually in the range of 8-10 and for some, as many as 30 or more. We will look at this from a few different angles, but lets first […]
Billy's Blog 
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