Category Sports Marketing
Inspiration
I was recently asked how I am going to come up with enough ideas to be able to write a post everyday, my new goal for this blog. One post everyday. How is it possible to come up with something new everyday? Well, the answer is this: inspiration and engagement. Inspiration can be found anywhere […]
Direct Marketing in Sports
In the age of the internet in which we live today, everyone has the ability to be their own media company. By media company, I mean the ability to create for and sell to an audience. There are numerous outlets that make it easy for anyone willing to put the time in to cultivate an […]
Writing an Effective Creative Brief – Guest Post
Yesterday I had a guest post go live on Russell Scibetti’s sports business blog, TheBusinessofSports.com. The post goes into the details of what a creative brief is and what that means for you as a sports marketer or administrator. Please click here to check out my post on Writing an Effective Creative Brief. Russell Scibetti […]
Why Sports are Better Live than on TV – Tailgating
I’ve blogged about this topic before, why sports are better live than on TV, here, but thought of another reason…TAILGATING! Something we in the ticket operations business talk about a lot with our season ticket holders is parking. You’ve secured your game ticket, now the next hurdle is actually getting to the game and planning […]
Why Live Sports are Better than on TV
There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]
Post-Season Baseball
This is my favorite time of the year for watching baseball. After a long summer at the ballpark, football was a welcome distraction in August and September. Now that the initial excitement of the football season starting up has worn off a little bit, the anticipation of baseball playoffs is among us. The weather is […]
What do you LOVE about sports?
Have you ever asked yourself that question? Have you debated the value of sport in society with your friends? By this I mean more than how your favorite player is doing or how your fantasy team is stacking up. Think about it…seriously. I’ll wait. As sports executives and professionals, we see a very different side […]
Publish or Perish!
This is probably one of the most common phrases heard around people who make a living writing or by publishing research. Having just recently graduated from graduate school, the phrase is an everyday reminder to assistant or associate professors trying to make tenure – keep plugging along and cranking out the research papers or you’ll […]
Billy's Blog 