Category Communications

Do the Little Things Right

That’s a pretty good way to go right? Isn’t that what coaches teach their athletes? Do the little things right? Fully extend on that particular lift. Cut all the way through to the left on that one gap. Make sure you get all the way to this spot on the floor before you make your […]

Happy Thanksgiving

To my readers in the US, Happy Thanksgiving! I am thankful for all of the readers here on Bill’s Sports Business Blog, regardless of where you live. See you tomorrow, right here, on Bill’s Sports Business Blog! Go Forth!

The Definition of Sport

According to Mirriam-Webster, the definition of sport is “a contest or game in which people do certain physical activities according to a specific set of rules and compete against each other.” Pretty good right? Welp, my job is done here – we’ve successfully defined sport and can now end the debate on anything that isn’t […]

Who are your customers and why are they going to give you money?

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]

The Weekly Round-Up

I thought today I would change it up a bit and instead list a recap of the week’s posts. The unofficial theme this week was storytelling, which went live on Sunday. Then on Monday the story theme went a little further into the idea of what a story is when we asked the question, “What’s […]

What’s the Story They’re Telling Themselves?

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]